Pay-Per-Click - Advantages
- Guaranteed Top Placement
- Advertisers control the daily budget
- Some terms are reasonable (as low as $.10 per click) providing a good return on investment
Pay-Per-Click - Disadvantages
- Machines surf more than people - You may be charged for their clicks
- Daily management monitoring time is required and can be time consuming
- Surfers tend to skip over sponsor links/ads - as artificial search results.
- Per-click costs on popular terms are expensive
>>The Top
Rankings - Approach A Better Long Term Strategy
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