Make Informed Choices
Don't guess which words or phrases (terms) to include in your marketing program.   Use the "Keywood Suggestion Tool" to determine the number of times that term was actually searched by last month. 

Get Results - Not Traffic
High traffic terms will be more costly to obtain.  Look for combinations of words that relate to your business or organization even if the frequency is low.

Remember, you are interested getting results - not traffic.